What an unanswered enquiry
really costs.
Agencies can quote their average fee instantly. Ask how many valuation enquiries went unanswered last month and you get a guess.
The number nobody writes down
A vendor thinking about selling requests two or three valuations and judges whoever answers first and asks the best questions. That decision happens before you have met them.
[MAKE THIS YOURS] — the columns are left blank deliberately. The audit fills them in with your market and your average client value.
Vendors move fast. The motivated seller books whoever responds first; the curious one will ring back next week.
Valuation enquiries, Portal dependence and Local coverage
A request that waits until tomorrow is a vendor who has already booked the competitor's appointment.
Every instruction you win from a portal lasts only as long as you keep paying. Owned enquiries cost nothing to re-win.
Nobody searches your agency name. They search estate agents in [town] and houses for sale in [area].
Give yourself a mark
1. Enquiries get answered inside five minutes, whatever the hour
2. I know how many enquiries we missed last month
3. We have a page for every area and property type we sell
4. Enquiries are qualified before they reach me
5. Out-of-hours enquiries can book, not just leave a message
6. I can show what the site and the phone produced last month
How to read it: 0–2 means the phone is losing you work today. 3–4 means the out-of-hours and follow-up gaps are the leak. 5–6 is unusual, and your remaining upside is qualification quality.
Hire for it, or answer everything without hiring
- $1,800–$3,200 a month for office hours alone
- Evenings and weekends still uncovered
- Holidays, sickness and turnover included
- Hundreds of local pages plus 24/7 intake
- $500 refundable, then $299/mo
- Live in 14 days, two guarantees in writing
Get your own number
Tell us your area and a typical month. You get back what slow replies and missed calls cost your agency, plus the intake questions we would build for you.