What your first
90 days look like.
An honest week-by-week account of how this build behaves after launch: what shifts immediately, what takes a fortnight to settle, and the three things that decide the result.
What to expect, in order
- Two weeks of build. Area pages, property-type pages, seller guides, design and copy.
- Visibility improves before instructions do — expect movement in weeks three to six.
- Valuation enquiries get answered instantly from day one, which is the moment conversion changes.
- Reviews and AI citations accrue slowly and then matter a great deal by month six.
- Response discipline is what separates two agencies with the same build.
Areas and property types
Every area and property type gets a page, plus seller and landlord guides. Competitor analysis decides the order of work.
Searches start converting
Area-level searches surface first, then the buying-intent ones. The intake layer has been booking valuations out of hours since launch.
The pipeline compounds
Valuation-intent rankings hold, reviews accumulate, and the assistants cite your guides when vendors ask who to use locally.
Real figures, when we have consent
Two reserved slots for the first cohort clients at the ninety-day mark.
Reserved.
Reserved.
Three things separate the good outcomes
The build that covers every service and town beats the prettier one that covers five. It is boring and it is the mechanism.
Minutes convert; hours do not. The intake layer makes that instant, including at two in the morning.
Once enquiries, calls and conversion sit on one page, the argument stops being about marketing and becomes about outcomes.
Your ninety days could start this month.
P.S. If you would rather see the evidence before spending anything, the free audit gives you your own numbers in a business day.
Start with the diagnosis
Two pages, researched by hand: where you rank, what the AI assistants say about your agency, who is beating you locally, and the trajectory we would expect for your area.